This started with a
simple realisation
We searched for the face of Jaey in curated frames and polished portfolios.
But we found it in quieter places-in morning meetings, long commutes, first days, and late nights.
In women who already wear power like second skin♡
So we didn't choose any celebrity.
We chose YOU.
Welcome to the
Jaey
Brand Ambassador Programme
This isn't about follower counts or creator titles.
It's about commitment, consistency, and belief.
Where real women tell real stories.
Stories that feel lived-in, honest, and relatable-not scripted.
Here, our customers don't just wear Jaey.
They actively help it grow.
What being our
Ambassador
really means
As a Jaey Ambassador, you're not just posting-you're representing how the brand lives in real life.
How this works:
- Every month, we'll share content briefs in the Ambassador Group.
- You create your version of it, post and share the content link with us.
- Organic Jaey content is always welcome-this helps us understand your personal style and how you naturally showcase the brand.
Stay consistent-that's how rewards unlock 👑
What we
expect
from you
- Monthly Jaey content (posts, stories, or reels)
- Real-life styling, in your authentic voice
- Participation in monthly content prompts/ideas
- Openness to briefs, feedback, and collaboration
- Active Engagement in the ambassador group
What you get in
return
- Your own referral code with performance-based rewards
- Early access to launches, discounts, & exclusive drops
- Gifts unlocked through consistent participation
- Priority features across Instagram, website, & blogs
- First preference for Community Shoot
- Perks that grow as you grow with Jaey
The
Non-Negos
to participate
We're keeping this intentional.
- You must be a Jaey customer- this programme exists because of YOU!♡
- A public Instagram account (or willingness to switch when needed)
This is an active role, not just a title.
Ambassador status is reviewed periodically,
and may be rotated if participation drops.
Ambassador status is reviewed periodically,
and may be rotated if participation drops.
The
Community Shoot
Every few months, we gather 5 women from our community for a Community Shoot.
Ambassadors should own 5 or more Jaey outfits.
Owning multiple pieces shows you genuinely choose Jaey for different moments-workdays, meetings, celebrations, and everyday life.
This brings a sort of ease on Camera-because when Jaey is already part of your life, you're not "performing." You're just being you, and that's what makes it real.
Why this
Works
Because brands don't grow through campaigns alone.
They grow when people show up-consistently.
Because content created from real wardrobes
builds more trust than styled shoots ever can.
Because when you contribute over time,
you don't just represent the brand-
you take ownership of it.
